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So, your job is to market a consultancy? Excellent - then we have something just for you: unbillable hours, our podcast about better professional services marketing. “unbillable hours” is all about selling business services through highly effective marketing. You know, the kind which gets clients through the door, competitors on edge, and the practice to respect you. Oh, and: it’s free, and created by two folks who have nothing to sell (we have jobs, mind you). Care to give it a try? Then listen in right away - or read a bit more about the project here: https://unbillable-hrs.com/
Episodes
Friday May 09, 2025
Friday May 09, 2025
Yes, we've explained how to design a value proposition. But what if a single proposition won't cut it - because your firm is large enough to house several practices, multiple service lines, and an even greater number of services? Ash and Flo explain, but want to remind you again here: Multi-propoisition stacking is a tool to facilitate effective strategy in larger firms - it's not your excuse to stay as broad and messy as possible 😉.
Credits
Voices, production, etc. by Matt Hodkinson and the "Consultancy Edge" team
Creative and design advice by @calmar.creativ
Into, outro voiceover for the unbillable hours podcast by @iamthedakota
Music also by @iamthedakota
Show notes
Find all "Consultancy Edge" episodes over at: https://www.thevisibleauthority.com/blog/how-to-structure-multiple-value-propositions-without-losing-your-firms-identity
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