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So, your job is to market a consultancy? Excellent - then we have something just for you: unbillable hours, our podcast about better professional services marketing. “unbillable hours” is all about selling business services through highly effective marketing. You know, the kind which gets clients through the door, competitors on edge, and the practice to respect you. Oh, and: it’s free, and created by two folks who have nothing to sell (we have jobs, mind you). Care to give it a try? Then listen in right away - or read a bit more about the project here: https://unbillable-hrs.com/
Episodes
Friday Mar 11, 2022
S10E1 - Measuring success
Friday Mar 11, 2022
Friday Mar 11, 2022
"Link marketing to revenue" is much easier said than done - - - so, how can you work towards it? Listen to Ash and Flo discuss how you should break your measurement efforts into "phases" and progress from measuring cost and efforts to conversions, to business metrics. An episode for all of us who struggle with "measuring success!"
Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota
Pls. find the shownotes to this episode at unbillable-hrs.com!
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