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So, your job is to market a consultancy? Excellent - then we have something just for you: unbillable hours, our podcast about better professional services marketing. “unbillable hours” is all about selling business services through highly effective marketing. You know, the kind which gets clients through the door, competitors on edge, and the practice to respect you. Oh, and: it’s free, and created by two folks who have nothing to sell (we have jobs, mind you). Care to give it a try? Then listen in right away - or read a bit more about the project here: https://unbillable-hrs.com/
Episodes
Friday Jul 15, 2022
S13E2 - Unit economics
Friday Jul 15, 2022
Friday Jul 15, 2022
You can say "marketing is an investment!" as often as you like - you'll likely not convince practice leaders unless you back your assertion up with some hard, hard numbers. But... which numbers? And, how to get them? Listen to this step-by-step walkthrough by Ash and Flo to learn how to use "unit economics" to make your case:
Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota
Pls. find the shownotes to this episode at unbillable-hrs.com!
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