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So, your job is to market a consultancy? Excellent - then we have something just for you: unbillable hours, our podcast about better professional services marketing. “unbillable hours” is all about selling business services through highly effective marketing. You know, the kind which gets clients through the door, competitors on edge, and the practice to respect you. Oh, and: it’s free, and created by two folks who have nothing to sell (we have jobs, mind you). Care to give it a try? Then listen in right away - or read a bit more about the project here: https://unbillable-hrs.com/
Episodes
Sunday Aug 28, 2022
S14E 3 - Driving value
Sunday Aug 28, 2022
Sunday Aug 28, 2022
Does "better marketing" mean "increased value" for the firm? We asked Michelle Swan, a partner at growth equity firm Tercera.io (which invests in professional services firms). Listen in to her answer, view - and tips for marketers seeking to help build true firm value here.
Episode guest: Michelle Swan, partner, Tercera.io
Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota
Pls. find the shownotes for this episode at unbillable-hrs.com.
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