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So, your job is to market a consultancy? Excellent - then we have something just for you: unbillable hours, our podcast about better professional services marketing. “unbillable hours” is all about selling business services through highly effective marketing. You know, the kind which gets clients through the door, competitors on edge, and the practice to respect you. Oh, and: it’s free, and created by two folks who have nothing to sell (we have jobs, mind you). Care to give it a try? Then listen in right away - or read a bit more about the project here: https://unbillable-hrs.com/
Episodes
Saturday Nov 19, 2022
Saturday Nov 19, 2022
There's a key trick you should pull whenever creating a marketing or thought leadership strategy for your firm and practice. And in this episode, Jason Mlicki, a true expert in professional services marketing, explains it in great detail. Listen in to hear him explain the idea of "problem-ownership:"
Episode guest: Jason Mlicki, principal at Rattleback, co-creator of the "Profiting from Thought Leadership" conference, and co-host at the Rattle & Pedal podcast (with Jeff McKay).
Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota
Pls. find the shownotes to this episode at unbillable-hrs.com
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