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So, your job is to market a consultancy? Excellent - then we have something just for you: unbillable hours, our podcast about better professional services marketing. “unbillable hours” is all about selling business services through highly effective marketing. You know, the kind which gets clients through the door, competitors on edge, and the practice to respect you. Oh, and: it’s free, and created by two folks who have nothing to sell (we have jobs, mind you). Care to give it a try? Then listen in right away - or read a bit more about the project here: https://unbillable-hrs.com/
Episodes
Tuesday May 30, 2023
Tuesday May 30, 2023
It's still an under-utilized source of differentiation, marketing success, and firm growth: Proper market segmentation. We mean the kind where you DON'T just go after entire industries but create much more helpful sub-segments to increase your marketing's effectiveness. And in this minisode, we explain how you can get to them by viewing your market through four simple "lenses."
Voices, production, etc. by Ash and Flo
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota
Pls. find the shownotes for this episode at unbillable-hrs.com.
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