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So, your job is to market a consultancy? Excellent - then we have something just for you: unbillable hours, our podcast about better professional services marketing. “unbillable hours” is all about selling business services through highly effective marketing. You know, the kind which gets clients through the door, competitors on edge, and the practice to respect you. Oh, and: it’s free, and created by two folks who have nothing to sell (we have jobs, mind you). Care to give it a try? Then listen in right away - or read a bit more about the project here: https://unbillable-hrs.com/
Episodes
Friday Oct 06, 2023
Friday Oct 06, 2023
We’ve previously referred to consultancy marketing’s key objective as “building trust with strangers,” but, uh, didn’t really answer the question how, exactly, you’d go about doing it… which is a miss this episode will fix: Ash and Flo speak to “The B2B Marketer” and consultancy marketing expert Martin Williams, who has the very framework you’ll need for getting the job done: the “Pyramid of Trust:”
Episode guest: Martin J. Williams, founder, theb2bmarketer.com
Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota
Please find the shownotes for this episode at unbillable-hrs.com.
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