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So, your job is to market a consultancy? Excellent - then we have something just for you: unbillable hours, our podcast about better professional services marketing. “unbillable hours” is all about selling business services through highly effective marketing. You know, the kind which gets clients through the door, competitors on edge, and the practice to respect you. Oh, and: it’s free, and created by two folks who have nothing to sell (we have jobs, mind you). Care to give it a try? Then listen in right away - or read a bit more about the project here: https://unbillable-hrs.com/
Episodes
Friday Apr 12, 2024
S28E5 - Effectuating (!) programs
Friday Apr 12, 2024
Friday Apr 12, 2024
Ever heard of "effectuation?" No? Well, it's one of these management frameworks or something. And it contains a bunch of principles you might find helpful when preparing your marketing programs for execution. Here goes:
Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota
Pls. find the shownotes for this episode at unbillable-hrs.com.
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