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So, your job is to market a consultancy? Excellent - then we have something just for you: unbillable hours, our podcast about better professional services marketing. “unbillable hours” is all about selling business services through highly effective marketing. You know, the kind which gets clients through the door, competitors on edge, and the practice to respect you. Oh, and: it’s free, and created by two folks who have nothing to sell (we have jobs, mind you). Care to give it a try? Then listen in right away - or read a bit more about the project here: https://unbillable-hrs.com/
Episodes
Friday Jul 16, 2021
Friday Jul 16, 2021
Consulting firms tend to be sales-driven. But... almost all of them also need marketing to grow beyond a certain size. So - how do you "switch on" the function, a strategy, and programs which work? We asked Mark Cowan, co-founder of innovation consultancy "happen" how he did it back in the day - and he had some very surprising, very thoughtful answers. Don't miss them!
Episode guest: Mark Cowan, friend of the show and co-founder at happen.
Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota
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