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So, your job is to market a consultancy? Excellent - then we have something just for you: unbillable hours, our podcast about better professional services marketing. “unbillable hours” is all about selling business services through highly effective marketing. You know, the kind which gets clients through the door, competitors on edge, and the practice to respect you. Oh, and: it’s free, and created by two folks who have nothing to sell (we have jobs, mind you). Care to give it a try? Then listen in right away - or read a bit more about the project here: https://unbillable-hrs.com/
Episodes
Friday Oct 22, 2021
Friday Oct 22, 2021
It's 2021... and, therefore, time for more modern, data-informed, and flexible content strategies. But, how, exactly, would you build one of these? We didn't know ... and so asked someone who does: Brad Yale, a data and content strategy expert at Medical Knowledge Group (plus host of the "Agency Pod" podcast series), stopped by to share his insights setting up, budgeting for, and iterating on content strategies, 21st century-style. It's ok to take notes!
Episode guest: Brad Yale, VP, Director of Digital Content Planning & Data at Medical Knowledge Group, and host, producer and editior of the the "Agency" podcast.
Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota
Pls. find the shownotes to this episode at unbillable-hrs.com!
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